1- Introduction to Marketing

· scope of marketing

· Marketing process

· Marketing Environment

· Market Analysis

· Marketing Channels and Distribution

· Consumer Behavior & Decision-making process

· Decision-making process

· Marketing Mix (4Ps)

· Branding / Marketing setup

· Digital marketing vs. traditional marketing

· Case Studies and Real-World Example

2- Introduction to Digital Marketing

· What is digital marketing?

· Digital Marketing Channels

· Market Opportunities

· Digital Marketing process

· Online Consumer Behavior

· User experience

· Social Media Marketing

· Advertising

· Email Marketing

· Content Marketing

· Evolution and Analytics

·  Pages management

3- Digital Marketing Strategy and Planning

· Digital Marketing process

· Digital Marketing Strategy

· Market Research and Audience Segmentation

· Setting SMART Goals

· Analytics and Tracking

· Budgeting and Resource Allocation

· Building a Digital Marketing Plan

·  Applied task

4- Social Media Marketing

· Setting Social Media Goals

· Choosing the Right Social Platforms

· Creating Compelling Content

· Content Calendar and Scheduling

· Audience Engagement

· Influencer Marketing

· Paid Social Media Advertising

· Analytics and Metrics

· Social Media Contest and Giveaways

· User-Generated Content (UGC)

· Crisis Management

· Trends and Emerging Platforms

· Localized and Geo-targeted Marketing

· Social Media ROI and Reporting

5- Social Media Management Tools and Automation

· Introduction to social media management tools

· Social Media Management popular Tools

· Content Scheduling and Publishing

· Social Media Listening and Monitoring

· Analytics and Reporting Tools

· Social Media Collaboration

· Content Creation and Design Tools

· Exploring Automation Best Practices

· Hashtag Management

· Automated Responses and Chatbots

· Social Media Advertising Management

· User-generated Content (UGC) Curation

· Competitor Analysis Tools

· Cross-platform Posting and Integration

· Data Security and Privacy Considerations

· Training and Onboarding with Tools

6- Influencer Marketing and Affiliate Marketing

Influencer Marketing

· Introduction to Influencer Marketing

· Identifying the Right Influencers

· Types of Influencers

· Influencer Outreach and Collaboration

· Creating Effective Influencer Campaigns

· Measuring Influencer Campaign ROI

· Legal and Ethical Considerations

Affiliate Marketing

· Introduction to Affiliate Marketing

· Affiliate Programs Setup

· Recruiting and Managing Affiliates

· Affiliate Marketing Strategies

· Tracking and Analytics

· Commission and Payout Management

· Affiliate Marketing Platforms and Networks

· Building Long-Term Affiliate Relationships

· Ethical and Regulatory Considerations

· Scaling and Optimizing Affiliate Campaigns

7- Content Marketing

· Creating a Content Marketing Strategy

· Understanding Your Audience (roles&Elements)

·  Content Ideation and Planning (AIDA Model)

· Types of Content

· Content Creation and Production

· SEO and Content Optimization

· Content Distribution Channels

· Social Media and Content Sharing

· Email Marketing and Newsletters

· Content Promotion and Outreach

· Metrics and Analytics

· Repurposing and Recycling Content

· Storytelling and Brand Voice

· Content Marketing ROI and Measurement

8- Social Media Designs

· Visual Branding and Consistency (Inspiration)

· Design Principles, Elements &Use of colors

· Design Tools and Software (Free resources)

· Creating Graphics and Visual Assets

· Typography and Text Design

·  Image Editing and Enhancement

· Creating Infographics and Data Visualizations Video and Motion Graphics

· Storytelling through Visuals

· Platform-Specific Design Guidelines

· Responsive Design for Mobile

· Engaging Visual Content Ideas

· Creating Memorable Thumbnails and Icons

· A/B Testing and Iterative Design

9- Social Media Ads

· Choosing the Right Social Media Platforms

· Types of Social Media Ads

· Setting Advertising Objectives

· Audience Targeting and Segmentation

· Ad Copy and Creative Design

· Keyword Targeting and Placement

· Budgeting and Bidding Strategies

· Ad Campaign Management

· Conversion Tracking and Pixel Integration (intro)

· Measuring Ad Performance

10- WordPress Web design

· Introduction to WordPress Websites

· Setting Up a WordPress Site

· Choosing and Customizing Themes

· Creating and Managing Pages and Posts

· Adding Media and Visual Elements

· Plugins for Functionality and Features

· Contact Forms

· Optimizing for Mobile Responsiveness

·  Search Engine Optimization (SEO)

· Integrating Social Media

· E-Commerce Integration

· User Experience (UX) and Accessibility

11- SEO Strategy & Technique

· Introduction to SEO

· Keyword Research and Analysis

· Competitor Analysis and Benchmarking

· On-Page SEO Techniques

· Technical SEO

· Website Speed and Performance Optimization

· Mobile-Friendly and Responsive Design

· User Experience (UX) and SEO

· Link Building Strategies

· Content Optimization

12- Freelancing

· Introduction to Freelancing

· Identifying Your Niche and Skills

· Building a Strong Online Presence

· Setting Freelance Rates

· Finding Clients and Marketing Yourself

· Effective Communication and Client Management

· Writing Winning Proposals and Contracts

· Time Management and Productivity

· Financial Management and Invoicing

· Negotiation and Dealing with Clients

· Freelancing Platforms and Marketplaces

· Managing Work-Life Balance

· Freelancing Challenges and Success Stories

13- Personal branding for marketer

· Introduction

· Why Personal Branding Matters for Marketers

· Defining Your Brand Identity

· Creating a Consistent Online Presence

· Content Strategy for Personal Branding

· Networking and Relationship Building

· Personal Branding Through Storytelling

· Visual Branding Elements

· Public Speaking and Presentation Skills

· Online Reputation Management

· Building Trust and Authenticity

· Engaging with Your Audience

· Personal Branding Dos and Don’ts

· Measuring Personal Brand Impact

14- Group projects and Rehearsing

· Revision

· Forming Successful Project Teams

· Defining Roles and Responsibilities

· Setting Project Goals and Objectives

· Creating Engaging Presentations

· Public Speaking and Presentation Skills

· Rehearsing and Polishing Presentations

15- Final projects

· Presentations

· Q&A + Feedback and Reflection